This property is in high demand!
8 travelers have booked today.
Gold star ratings are provided by the property to reflect the comfort, facilities, and amenities you can expect.

We had a good stay! Lots of food nearby!

Perfect location and kind staff and not expensive!!

Accesible to public transport

Free Wi-Fi
Car park
Front desk [24-hour]
Fitness center
Bar
Luggage storage
Laundry
Locker
8 travelers have booked today.
Based on 1,211 verified reviews
9.2
8.7
8.6
8.1
7.8
6.4
Nearest transportation options
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34th Street- Herald Square Subway Station is within 0.23 km
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42nd Str./Fifth Avenue-Bryant Park Subway Station is within 0.5 km
Location rating score
There are 247 places in walking distance!
| Value for money | 8.1 |
| Location rating | 9.2 |
| Nearest airport | LaGuardia Airport (LGA) |
| Distance to airport | 9.9 km |
8.3
Excellent
8.5
Excellent
8.7
Excellent
9.1
Exceptional
Delight in your vacation the finest way with a drink in your hand at Best Western Premier Herald Square's bar available right in front of your doorstep for whenever you need a drink or two.
While remaining at Best Western Premier Herald Square, enjoy your morning or evening wander at nearby park which include Bryant Park, Madison Square Park, and Glass Garden.
Verified past guests that have stayed at Best Western Premier Herald Square had an average nightly stay of 3 nights at this property.
Best Western Premier Herald Square's most popular month where verified guests have stayed the most is in September.
The typical room rate for Best Western Premier Herald Square in the past month is 178.62 USD, compared to city's average of 266.94 USD.
Past visitors that stayed at Best Western Premier Herald Square have given this property a rating of 9.239 for its outstanding location as the major highlight for their stay.
Past families with young children that have stayed at this property have given Best Western Premier Herald Square an average rating of 8.4. You can look up more in depth customer ratings and comments by filtering for a specific type of verified travelers down in the review section.
Verified local travelers that have stayed at this property have given Best Western Premier Herald Square an average rating of 8.5. You can look up on more descriptive customer reviews, and feedback for this property down in the review section.
Check-in is from 03:00 PM, and check-out is until 11:00 AM. You may request early check-in or late check-out during booking, subject to availability. Visitors checking in or out before or after the designated time frame may be charged an additional fee.
The closest airport to Best Western Premier Herald Square is LaGuardia Airport, 10.0 km away.

Experience Urban Elegance at Best Western Premier Herald Square, New York
Nestled in the heart of Manhattan, the Best Western Premier Herald Square offers a perfect blend of modern comfort and city sophistication. Guests can enjoy a seamless check-in process starting at 3:00 PM, allowing plenty of time to settle in and explore the vibrant surroundings of New York City. Check-out is conveniently scheduled until 11:00 AM, giving travelers ample opportunity to make the most of their stay. Whether you're here for business or leisure, this hotel provides a welcoming retreat amid the bustling cityscape.
Families traveling with children will appreciate the hotel’s accommodating child policy, which allows kids aged 3 to 12 to stay free of charge. This thoughtful policy makes it easier for families to enjoy the excitement of New York without worrying about additional costs. With its prime location, comfortable amenities, and family-friendly policies, Best Western Premier Herald Square is an ideal choice for travelers seeking a memorable New York City experience.
Elegant Bar Experience at Best Western Premier Herald Square
Discover a sophisticated and inviting atmosphere at the hotel’s stylish bar, where guests can unwind and socialize after a day of exploring the vibrant streets of New York City. The bar offers a curated selection of premium beverages, including craft cocktails, fine wines, and local brews, all served in a warm and contemporary setting. Whether you're looking to enjoy a relaxing drink solo or gather with friends, this venue provides the perfect backdrop for memorable moments.
Stay Active During Your Stay at Best Western Premier Herald Square
At Best Western Premier Herald Square, guests can maintain their fitness routines without leaving the comfort of the hotel. The state-of-the-art fitness center is fully equipped with modern exercise machines, free weights, and cardio equipment, providing everything needed for a comprehensive workout. Whether you're an early riser looking to energize your day or an evening exerciser winding down, the gym's welcoming environment makes it easy to stay active amidst your busy travel schedule.
Designed for convenience and comfort, the fitness center is accessible 24/7, allowing guests to fit workouts into their itineraries at any time. After a vigorous session, unwind and refresh in the hotel’s relaxing ambiance, knowing you’ve kept up with your health and wellness goals. Enjoy a seamless blend of comfort and fitness during your stay at this prime New York City location.
Exceptional Convenience Facilities at Best Western Premier Herald Square
At Best Western Premier Herald Square, guests enjoy a seamless and secure stay with the availability of safety deposit boxes, ensuring their valuables are well protected. The hotel also features a dedicated concierge service, ready to assist with personalized recommendations, reservations, and local insights, making every stay personalized and hassle-free. Stay connected throughout your visit with complimentary Wi-Fi available in all rooms, allowing you to work, browse, or share your experiences effortlessly.
For added convenience, the hotel includes an on-site convenience store, providing easy access to snacks, beverages, and essential items, so guests can quickly grab what they need without leaving the premises. These thoughtful facilities are designed to enhance your comfort, security, and convenience, making your stay at Best Western Premier Herald Square truly exceptional.
Comfort and Convenience in Every Room at Best Western Premier Herald Square
Experience the perfect blend of comfort and modern amenities in the thoughtfully appointed rooms of Best Western Premier Herald Square. Each room is equipped with efficient air conditioning, ensuring a cool and relaxing environment during your stay. Stay connected and entertained with a satellite/cable TV, offering a wide selection of channels to suit every taste. For added convenience, guests can enjoy a complimentary daily newspaper, providing a great start to your day.
Additionally, our rooms feature a hair dryer for your grooming needs and a coffee/tea maker, allowing you to prepare your favorite beverages at any time. Whether you're here for business or leisure, these thoughtful facilities are designed to make your stay as comfortable and enjoyable as possible, providing all the essentials for a relaxing New York City experience.
Comfortable and Convenient Room Options at Best Western Premier Herald Square
Discover a variety of thoughtfully designed rooms at Best Western Premier Herald Square, each tailored to meet your comfort and preferences. Choose from the cozy 19-square-meter rooms with a plush King Bed, perfect for restful nights, or opt for the spacious 20-square-meter rooms featuring two Double Beds, ideal for families or groups traveling together. For guests requiring accessible accommodations, the 1 Queen Bed room with a Roll-in Shower offers both comfort and ease of access, ensuring a seamless stay.
Booking your preferred room type through Agoda guarantees you the best prices available, making your stay more affordable. Plus, the platform offers a hassle-free booking experience, allowing you to reserve your ideal room quickly and effortlessly. Enjoy peace of mind knowing that your accommodation is secured at the best rate, so you can focus on enjoying your time exploring the vibrant city of New York.
The Electric Heartbeat of New York: Times Square
Nestled in the vibrant heart of Manhattan, Times Square is an iconic symbol of New York City's relentless energy and creativity. As one of the world's most visited tourist destinations, this bustling hub is renowned for its dazzling neon lights, towering billboards, and lively atmosphere that never sleeps. Visitors can immerse themselves in the electrifying ambiance, catch world-famous Broadway shows, or simply stroll through the lively streets filled with street performers, bustling crowds, and unique shops. The area is a true reflection of the city’s dynamic spirit and cultural diversity.
By day, Times Square offers a lively scene with street vendors, vibrant advertisements, and a sense of constant movement, while by night, it transforms into a luminous spectacle that captivates every visitor. The area is also home to historic landmarks, iconic theaters, and nearby attractions like Madame Tussauds Wax Museum and the New Year's Eve ball drop. Whether you're seeking entertainment, shopping, or just a taste of the city’s legendary hustle, Times Square provides an unforgettable experience that embodies the essence of New York City.
Convenient Ways to Reach Best Western Premier Herald Square from New York Airports
Traveling from New York City’s major airports to the stylish Best Western Premier Herald Square is both straightforward and convenient. If you're arriving at John F. Kennedy International Airport (JFK), the most efficient option is to take the AirTrain JFK, which connects directly to the Long Island Rail Road (LIRR) at Jamaica Station or to the NYC Subway system. From Jamaica Station, you can hop on a subway train (E or F lines) heading towards Manhattan and get off at 34th Street-Penn Station, just a short walk from the hotel. Alternatively, a dedicated airport shuttle or a taxi can provide a direct and hassle-free transfer, especially if you have luggage or prefer door-to-door service. The journey typically takes around 45 minutes to an hour, depending on traffic and time of day.
If your flight lands at LaGuardia Airport (LGA), the quickest way is to take a taxi or rideshare directly to the hotel, which usually takes around 20-30 minutes. For a more economical option, you can take the Q70 SBS bus to Jackson Heights-Roosevelt Avenue station, then transfer to the subway (7 train or E train) heading into Manhattan and disembark at 34th Street-Penn Station. From there, it’s just a short walk to the Best Western Premier Herald Square. For travelers arriving at Newark Liberty International Airport (EWR), the AirTrain Newark combined with NJ Transit trains offers a seamless route into Manhattan, where you can disembark at Penn Station and walk to the hotel. Regardless of your arrival point, New York’s extensive transit system makes reaching the hotel quick, easy, and comfortable, setting the perfect tone for your exciting city stay.
Experience the Heart of New York City’s Iconic Landmarks from Best Western Premier Herald Square
Nestled in the vibrant heart of Manhattan, Best Western Premier Herald Square offers unparalleled access to some of New York City's most renowned attractions. Just a short walk away, visitors can marvel at the breathtaking views from the Top of the Rock, where panoramic vistas of the city skyline unfold before their eyes. The dazzling lights and bustling energy of Times Square are also within easy reach, providing an electrifying atmosphere that captures the essence of New York City.
For those seeking entertainment and cultural experiences, Broadway theaters are nearby, offering world-class shows and performances. During the holiday season, guests can enjoy the festive ambiance of the Rockefeller Center Christmas Tree Lighting or explore the seasonal displays at Bryant Park. Other must-see attractions include Radio City Music Hall, home to the spectacular Christmas Spectacular starring the Radio City Rockettes, and Madame Tussauds New York, where visitors can get up close with lifelike wax figures of celebrities. Whether exploring iconic landmarks or immersing in the city’s vibrant culture, guests at this hotel are perfectly positioned to experience the best of New York.
Convenient Public Transport Options Near Best Western Premier Herald Square
Nestled in the heart of Manhattan, Best Western Premier Herald Square offers unparalleled access to New York City's extensive public transportation network. Just steps away, the 42nd Street/5th Avenue-Bryant Park Subway Station provides easy connections to multiple subway lines, making it effortless to explore iconic landmarks and neighborhoods across the city. Additionally, the nearby 42nd St Port Authority Bus Terminal Subway Station serves as a major hub for regional and intercity buses, offering convenient travel options for day trips and excursions beyond the city.
For those heading to the world-famous Times Square or Rockefeller Center, the Times Square-42nd Street Subway Station and the 47th-50th Streets-Rockefeller Center Subway Station are within walking distance, providing quick access to entertainment, shopping, and cultural attractions. The 49th Street and 50th Street Subway Stations further enhance connectivity, ensuring guests can navigate Manhattan with ease. Whether you're commuting to a business meeting or exploring the vibrant city, these nearby transit stations make Best Western Premier Herald Square the perfect base for your New York City adventure.
Shopping Landmarks Near Best Western Premier Herald Square
Discover a shopper's paradise just steps from Best Western Premier Herald Square, where a diverse array of retail destinations awaits. Fashion enthusiasts can indulge in the latest styles at Banana Republic and Jimmy Choo, while those seeking unique finds can explore the Hell’s Kitchen Flea Market. For book lovers, the Drama Book Shop and Gotham Book Mart offer a treasure trove of literary gems. Fashion and accessory lovers will appreciate the offerings at H&M, and for those looking for special gifts or home décor, Delphinium Cards & Gifts and Delphinium Home provide charming options. Additionally, the Clothingline/SSS Sample Sales and AMC Empire 25 combine shopping with entertainment, making this area a vibrant hub for retail therapy and leisure.
Affordable Luxury: Comparing Room Prices at Best Western Premier Herald Square and New York City Hotels
Nestled in the heart of New York City, Best Western Premier Herald Square offers a luxurious stay at an attractive price point, with room rates ranging from $401 to $450 per night. This makes it a compelling choice for travelers seeking comfort and quality without stretching their budget too far. Its strategic location near iconic landmarks ensures guests enjoy both convenience and value during their visit.
When compared to the average hotel room in New York City, which typically costs between $451 and $500 per night, Best Western Premier Herald Square stands out as a more affordable yet equally comfortable option. Guests can enjoy premium amenities and a stylish environment at a price that is slightly below the city’s average, providing an excellent balance of luxury and affordability for both leisure and business travelers exploring the vibrant cityscape.
Exceptional Comfort and Service at Best Western Premier Herald Square
Guests consistently praise Best Western Premier Herald Square for its outstanding cleanliness and welcoming atmosphere. The hotel’s staff receive high marks for their friendliness, helpfulness, and genuine hospitality, making every stay feel personalized and comfortable. Visitors also highlight the generous, complimentary breakfast and the cozy bar with a lively happy hour, adding extra value to their experience.
Located conveniently in a vibrant area, the hotel offers a peaceful retreat amidst the bustling city. Many guests describe their stays as enjoyable and stress-free, emphasizing the quiet, clean environment and the attentive service that truly sets this hotel apart. Overall, it’s a highly recommended choice for travelers seeking quality, comfort, and excellent customer care in New York City.
Outstanding Customer Satisfaction at Best Western Premier Herald Square
Guests consistently praise Best Western Premier Herald Square for its exceptional location, offering easy access to the vibrant heart of New York City. The hotel’s prime positioning makes it an ideal base for exploring iconic attractions, shopping, and entertainment options, earning high marks for convenience. Visitors also commend the hotel’s impressive cleanliness standards and attentive staff, which contribute significantly to a welcoming and comfortable stay.
While the overall experience is highly rated, guests highlight the excellent value provided, ensuring a memorable stay without compromising quality. Though there is room for improvement in comfort and dining facilities, the positive feedback underscores the hotel’s dedication to delivering a pleasant and satisfying experience for travelers seeking a well-located, clean, and friendly environment in the city that never sleeps.
Very good7.8
Facilities
Exceptional9.2
Location
Extra beds are dependent on the room you choose. Please check the individual room capacity for more details.
All children are welcome.
All ratings and comments on Agoda are from verified guests who must complete a stay before submitting a review.
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Excellent
10 most recent verified ratings received by the property
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This hotel has a great location, which has been mentioned in many reviews. The staff have been consistently mentioned as friendly and helpful, making guests' stay even that much more enjoyable. The rooms have been noted as clean and comfortable, with guests being able to relax after a long day. Some reviewers have also mentioned that this hotel provides good value for money, making it a top choice for budget-conscious travelers.
Cozy rooms, overshadowed by overall enjoyable experience at the hotel - per most reviews.
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Location
Service
Cleanliness
Room size
Value for money
Check in
Room comfort
Bedding
Check-out
The receptionist who checked us in was wonderful. We had a lovely experience checking in. They offered us a mini fridge delivered to the room and gave us two bottles of water. When I asked if we get two per day, they said yes just come ask any time. When I asked for water with a different receptionist, they told us we couldn't get water as it was supposed to be only during check in time. They gave us the water anyway but it made me really feel degraded just asking for water. The worst service was the airport transfer arranged by the hotel. The driver didn't help us two ladies pick up the luggage until he realized we were struggling. Then we rushed us to pay him before we barely got to the terminal. He even said paying by card is an extra $5 charge which we were not informed of earlier. I even clarified with the receptionist if either card or cash are accepted. This would have been an important detail not to leave out. Finally the driver dropped us off at the very end of the drop off zone without even asking us which airline we were taking. We did walk across the terminal as our airline counter was at the opposite end. I would understand if the drop off was busy but drop off area wasn't even busy at all. However, that was the only nice service we had. Housekeeping was acceptable but could be better. We stayed for 5 nights and only had proper toiletries refilled on the 4th night. For the first three nights they just gave us those tiny bottles of random soaps. Honestly that's still fine so we didn't complain. Housekeeping wasn't consistent either. Some days we had new towels, some days we didn't. On the last two days, the towels we got had a burnt smell.
The hotel’s location is excellent, with most of New York City’s major landmarks and a subway station within easy walking distance. This made getting around the city extremely convenient. The price is very reasonable considering the prime location, offering great value for money. Overall, it’s a solid choice for travelers who want comfort and accessibility without overpaying.
This no frills hotel was located near everything in Herald square. It doesn’t come with the bells and whistles of other hotels but the rooms were clean, beds comfortable and affordably priced. The staff were always eager to help with any request. I just wonder why NYC hotels don’t give bottle water in the rooms.
The hotel is close to everything: Penn Station, Empire State Building, Briant Park… Rooms are nice and super clean. Beds are comfortable. There is a coffee in the hotel on the morning with nice patio. And a wonderful bagel shop just next door ! Everything was paerfect!
230 meters to public transportation
Located in heart of New York (NY)
Free Wi-Fi in all rooms!
Daily housekeeping
“Very good”
The location is good, close to subway, Penn Station, Time Square, Bryant's Park, Rockefeller Center and a lot of restaurant around the hotel. PIO Bagel next door is my favorite bagel in Manhattan. If you like Asian food, K town is close by and the have Ichiran Ramen close by too. The room not too big but ok for the city. Room clean but they didn't provide amenities like toothpaste and toothbrush but they provide Soap, Shampoo, Conditioner, Lotion and Makeup remover sachet (I never found this in other hotel). They also have hair dryer, iron & iron board. If you like coffee, they have Kroger coffee machine in the room. After all I satisfied with the room and the service. They charge $1 for a luggage if you want to store your luggage after check out, that's not too bad. I came here the weekend when the snow storm hit NY so I even extended my stay here for couple of days because my flight was rescheduled due to the snow storm so when I checked out, they gave me the room right away not to have to wait until the check in time at 3 pm. I moved because I booked the bigger room (double bed instead of king bed).